Question

Topic: Advertising/PR

Social Media Channel For International Audience

Posted by Anonymous on 4/27/2017 at 1:44 PM ET 250 Points
I am working on an international campaign for a new program. I am in Canada promoting toAsia, Middle East, and Africa. Which is social media channel is the best to promote to an executive international audience?

- Facebook vs LinkedIn

Looking forward to hearing your advice,

Kaitlyn
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RESPONSES

  • Posted by Gary Bloomer on 4/27/2017 at 6:56 PM Member
    The answer to your question is: that depends.

    Without more detail about who you're targeting, when you're targeting them, why you're targeting them, and why these people should pay the slightest bit of attention to you, it's difficult to give a detailed answer.

    The "executive international" niche is WAY too broad. Which kinds of executives? What problem are they looking to solve? Do they even know they have a problem?
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