Question

Topic: Career/Training

Free Ethics Book For Marketers

Posted by Anonymous on 5/4/2017 at 7:05 PM ET 25 Points
Hi Folks

I recently came across this intriguing book.

Potentially this could be used to teach marketing ethics students.

I teach the MCom in marketing as adjunct faculty (Marketing Ethics 6010) at UC.

What do others make of this book?

Sal

https://media.wix.com/ugd/654734_d652be2bff034e83901d863616690735.pdf

https://www.thefreeschool.education/writing-center.html
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RESPONSES

  • Posted by mgoodman on 5/5/2017 at 12:35 PM Accepted
    I find the book itself to be somewhat amateurish, though many of the points covered are quite valid. If the primary requirement is that the book be free to students, then it's probably OK. I would be concerned, though, that this kind of book could reflect badly on the quality of the school/education.

    Just my opinion, of course.
  • Posted by Jay Hamilton-Roth on 5/6/2017 at 9:50 PM Accepted
    I would guess that most of your students could probably write most of the book if asked to brainstorm on the issues from their observations and research.
  • Posted by Shelley Ryan on 5/23/2017 at 6:14 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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