Question

Topic: Career/Training

A Tagline Needed For My Security Agency To Recruit

Posted by ankit.joshi on 5/9/2017 at 3:42 AM ET 125 Points
My company annually recruits graduates for one of their program. I am looking for a tagline that can be used to attract graduates willing to make their career in security industry. This tagline will be used in the newspaper advertisement by my company.
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RESPONSES

  • Posted by mgoodman on 5/9/2017 at 11:09 AM Accepted
    What is the name of the company/program? The tagline needs to complement the name and explain it to some degree.

    Then, from a substantive perspective, why should a graduate want to make a career in the security industry? Which graduates in particular would find this kind of career path most fulfilling? We need to understand the prime target audience very well -- who and where, and why they would find the industry appealing, etc.

    Finally, can you narrow the industry definition a bit? Security as in prison guards, or security as in financial transactions, or security as in defense against cybertheft, or security as in military guards? Or something else altogether?
  • Posted by Jay Hamilton-Roth on 5/9/2017 at 11:10 AM Member
    Why should a graduate want to join your program?
    What does their career path look like?
    What does your company do for their clients?
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