Question

Topic: Advertising/PR

Medical Brochure Cover

Posted by saratogahiker on 5/10/2017 at 7:41 AM ET 100 Points
This company, Surgical Design Professionals, helps medical professionals take their concepts and turn them into final products. For the cover of their brochure, which image option(s) do you prefer (version numbers are under each image)?

https://helderbergwebworks.com/_client_staging/sdp/covers.htm

Additionally, which tagline/description text do you prefer, or perhaps you have an additional suggestion?

"Enabling doctors. Advancing medicine. Our mission is to further medicine by facilitating the invention process for medical professionals."

"Providing strength to your ideas, from concept to product. Advancing medicine & saving lives by facilitating the invention process for medical professionals."


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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/10/2017 at 9:33 AM Member
    Hard to answer the question about visuals without knowing more:

    1) Are the concepts -> products mostly hardware or software?
    2) Are they used for a wide variety of surgical procedures, or just a specialized few?
    3) Are the demographics of the surgeons likely to use the product depicted in the cover (gender, age, ethnicity, etc.)?
    4) Do the products make procedures faster, safer, or easier?
  • Posted by saratogahiker on 5/10/2017 at 9:42 AM Author
    Jay...

    1) hardware
    2) SDP currently doesn't have any limits as to what projects they'll help medical professionals create
    3) medical professionals come in a range of ages, genders, ethnicities, etc; no additional data at this time
    4) Ideally, the inventions would be created to help solve a problem or improve procedures
  • Posted by mgoodman on 5/10/2017 at 12:17 PM Accepted
    Pictures: 6a, 6e, and 6f (in no particular order)

    As for the taglines, they are too long. (Long sentences/paragraphs discourage readers. Yours have 18-22 words!) How about:

    "Enabling doctors. Advancing medicine." (4 words)

    Your next sentence is about the company's mission. Nobody cares what the mission is. What they want to know is what you can do for them. If you are totally committed to making the slogan longer/harder to grasp, at least try this:

    "Guiding the invention process for medical professionals." (7 more words ... really too many in total)
  • Posted by Jay Hamilton-Roth on 5/10/2017 at 7:58 PM Member
    Given (modern) hardware, not 5, 6b, nor 6c, nor 6d.
    That leaves: 6a, 6e, and 6f. Of these, they're all pretty generic (the images read "surgery" but not innovation)
    I'
  • Posted by Jay Hamilton-Roth on 5/10/2017 at 8:00 PM Accepted
    I'm with Michael that the mission statement is irrelevant.
    I'm not sure about "Enabling doctors". Enable them to do what?
  • Posted by laura on 5/29/2017 at 11:16 PM Accepted
    I like 6F, but it looks like a very generic stock photo. I would definitely try to get something that speaks to innovation instead of just surgery. Plus these are all very young doctors, so you might want to try to mix that up a bit too with older, younger, male and female.

    I prefer this over the other one, but it is too long. "Enabling doctors. Advancing medicine. Our mission is to further medicine by facilitating the invention process for medical professionals."
    What about something like "Enabling doctors to advance medicine through invention" or Enabling Doctors. Advancing Medicine Through Invention.
  • Posted by Shelley Ryan on 6/5/2017 at 5:06 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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