Question

Topic: Career/Training

Iwould Like To Start A Training Centre For Robotic

Posted by vasu.tenela on 5/29/2017 at 7:27 AM ET 250 Points
iwould like to start a training centre for robotics automation tools.Please suggest me a name which attracts audience in the market and it should mean robotics
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  • Posted by Jay Hamilton-Roth on 5/29/2017 at 8:38 AM Accepted
    Are you hoping to teach people to use robotic tools? Create their own?
    Who specifically are these people? Where do they live/work?
    Currently, how do these people get trained?
    Why would they choose what you're offering?
    How is your proposed offering better than the competition's?
    Where is your centre to be located?
  • Posted on 5/29/2017 at 12:17 PM Accepted
    It is important that you answer the questions Jay has asked. The name needs to resonate with your target audience, even more than it needs to communicate what you do/offer. (Ideally it will do both, of course.) Done properly, the name will flow from your marketing plan and positioning statement. That's why we need to understand who and where your target audience is and what unique and important benefit they can expect when they come to your training center.
  • Posted by Shelley Ryan on 6/19/2017 at 5:02 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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