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This question has been answered, and points have been awarded.
Digital Branding For A Traditional Trade Company!
Posted by Anonymous on
6/18/2017 at 2:06 AM ET
Hi everyone. Recently I've got hired in an almost traditional import/export company as a digital marketing manager. I've created social pages and sometimes I post proper contents, but the problem is in such scale companies, trade almost traditional and by relationships in Middle East and I don't get any feedback from my posts. Another challenge is the company is not focused on particular products!
I was wondering if you guys could help me out and suggest which digital marketing solutions suits this situation.
Thanks for your attention.
6/18/2017 at 8:15 PM
If the company doesn't really know what success looks like, then you probably have license to do pretty much whatever you want.
If you can't get some clarity from senior management, then set the objective you think is right and show them how you can accomplish hard/clear objectives. Do that a few times and they will become believers. They'll get the idea. Don't just float and chase everything and anything. That will just confirm for them that marketing is flim-flam practice.
6/19/2017 at 8:16 AM
This is outside my expertise, but I will be glad to offer an opinion.
You say you don't get much feedback from your posts. apparently this is quite typical. If you look at YouTube videos, for example, there may be hundreds of thousands of views, but only a very few comments. Don't be discouraged by this.
You say that, in the Middle East, business is based on relationships. And so I believe that relationships, not products, should be the focus of your efforts.
What kind of people do you want to establish relationships with, in hopes of future business? What are their interests? What kind of offers might be be interested in? Maybe these sorts of things should be your focus, rather than anything related to products.
7/5/2017 at 6:06 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
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