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Topic: E-Marketing

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Crm's And Collecting Email Addresses

Posted by cindy on 75 Points
A client would like their CRM to collect email addresses when an article is shared (via an email) on their website - the sender (user) and the recipient's email address.

Is this standard practice - and even if it is standard practice for the CRM to collect email addresses in this way (through sharing a website article via email) - it would not be legal to use it, say, for an email subscriber list - right?

(Unless that is, the organization states they can use any collected email addresses, including via the sharing function, in the organization's T.O.U.) but this is certaiinly the implicit approach for building an email list. And is it OK to use this type of email collection through Email Service Providers?



  • Posted by Gary Bloomer on Member
    The sharing of the article presupposes that an e-mail address has been given and double opted in to to get the article.
  • Posted by cindy on Author
    so do CRM's have this feature - to gather email addresses simply from sharing an article on a website via email? And is this standard practice?

    From my experience, sharing an article via email triggers the browser to connect to the email software on the user's computer. So the CRM would need a function to capture the email address that's entered into the email software installed on the user's computer - is this done - and a standard practice?

    Or the CRM is passed email addresses from another function that's been developed so that when sharing an article you use an email form on the website that communicates with the email software, either on your computer or online.... does this happen? and if it's in the website owner's T.O.U. then is it legal to use in an email subscription list?
  • Posted by telemoxie on Accepted
    I think that Gary's comment references the sender of the Forwarded email, not the recipient of the Forwarded email.

    If you want to take the high road, you would want the recipient of the forwarded email to opt in before you add them to your email list.

    Personally, if a friend of mine referred an email to me, and it didn't look suspicious, I would very likely read it. I would then have the option to sign up for additional emails. If a friend of mine forwarded me an email, and I subsequently received unsolicited emails from the original Author, I would consider that spam. If I personally had forwarded an email to a friend, and subsequently found out that the author of the original email was spamming my friend, I would at the very least never again forward emails from that author, most likely unsubscribe from the author, and possibly report the author as a spammer.
  • Posted by Gary Bloomer on Accepted
    Exactly my point, TeleMoxie. Having CRMs capture e-mail addresses without the user's consent may be a violation of CAN-SPAM.

    Do most people share content via e-mail as opposed to via a social app such as Facebook? The gathering of e-mail addresses without consent sounds a tad iffy to me.
  • Posted by KSA on Accepted
    Cindy - I think it would depend on how the email was generated. If the client uses a service like a plugin for a Wordpress installation, I don't think they could accomplish that.

    The only way would be to have the client's site generate the email with an automatic cc to their CRM.

    In any event, I wouldn't do it. It's too close to the line of being sanctioned as a spammer.

    If the client wants to capture more addresses, let them create an e-book or some other compelling offer that will motivate their visitors to provide their email address, along with an opt-in.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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