Topic: Career/Training

How To Attract Clients To Culinary Training Center

Posted by loladogbon on 250 Points
I am a trained Chef that has actively worked at the Transcorp Hilton Hotel, Abuja, Nigeria for fifteen years before i resigned and my passion is Training.I just opened a Culinary Training Center in Abuja. I did some Flyers, Online and Radio Advert afetr the opening but the responses have not been encouraging.
the first month, i had two students and had five on another training.
I send some of my training pictures at intervals to my Facebook and Instagram page also.
I often see people liking my pages but most have not shown much training interest.
I need help on how to attarct clients to my School.
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  • Posted by Peter (henna gaijin) on Accepted
    One area to look at is to consider the content of your promotions. Specifically, what would someone who takes your training get out of it. here in the States, we have training programs focused on teaching people so they can get jobs in restaurants, caterers, or similar, and other, much shorter class length programs aimed at people who want to learn how to cook themselves (usually someone who cooks well who wants to learn to cook much better). So the advertisements in the States usually specify what they will get out of it in the terms of how many jobs are available for cooks at restaurants or how well they will impress their friends when they cook, depending on which type of class they have.
  • Posted by Jay Hamilton-Roth on Accepted
    Have you talked to the general public about culinary training? Is there an interest in your region? Do people trust that your training is the best? Is it affordable for them? Have you had any chef dinners at local restaurants to make people aware of you/your skills? Can you have an Iron-Chef like contest to attract attention?
  • Posted by Mike Steffes on Accepted
    A few tasteful ads in higher-end media may be worthwhile. Attract people with disposable income who are scanning for interesting ways to improve their skills. You've got to start looking big before you can actually be big.

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