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Hired To Do In-house Marketing Alone, Help?!

Posted by jadeadbusiness on 2/9/2018 at 7:33 PM ET 125 Points

I'm very new in the digital marketing world, but I am fantastic in interviews. My issue is that I have just been asked to become the in-house marketer for a business to business sales company and I have absolutely no idea what to do!
I'm a content marketer currently, so I write blogs and website pages, create social media posts and outreach and backlink for websites. This company seem to want every aspect of all marketing and want ME to give them everything, for a very small salary, might I add.
I don't know what to do, can anybody give my some suggestions and help?
They have no plans to hire anybody else, by the way. Their idea is to bring me in so do organic marketing of every kind under the sun, plus integration with sales teams etc. and then they also want me to begin pain campaigns in a few months time, which I have never done in my life, and they know that.

Posted by Jay Hamilton-Roth on 2/10/2018 at 1:19 AM Accepted

Spend the time to understand the various options that make sense (looking at the competition would be natural place to start), and give them an estimate for the cost to launch each one. Then present the menu to them so they can prioritize the options with your limited time. They'll see some of these would take a long time and cost a lot, etc. The best thing you can do is educate your manager(s).
Posted by telemoxie on 2/10/2018 at 12:11 PM Accepted

It seems to me there are two questions on the table. One question is, would it be a good idea for you to accept this new challenge, at this time, under these terms? And the second question is, if you do choose to accept this offer, what specifically should you do?

I do have enough information at this point to address either question.

In order to provide a reasonable opinion, I need to know more about your company, your products, your personal financial situation, your competition, your relationship with the company owners, and sensitive stuff like that. I do not believe those kinds of discussions are appropriate for an open forum like this. I would be happy to talk with you via Skype for 15 minutes or so, no charge. (Personally, I once accepted a marketing position. I was not qualified for, and some things worked out well, other things not quite so well.)

If you would like to schedule a time to talk, click on my username, and send me an email. Good luck, and take care.
Posted by mgoodman on 2/11/2018 at 1:06 PM Accepted

Start with a list of a dozen things you might be able to do. List the pros/cons of each one and the likely time/cost of each. Present to management along with your recommendation(s). Which would give them the biggest bang for their bucks? Which would take too long to begin to show results? Etc.

Chances are your greatest value for the company would be for you to direct and curate the efforts of a few outside consultants. You would establish the strategy and then make sure your consultants delivered on the strategic direction.
Posted by Shelley Ryan on 2/27/2018 at 5:26 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs