Topic: Student Questions

How Marketing Data Are Consolidated?

Posted by singhdeepa3103 on 125 Points
How marketing data are consolidated from multiple data sources and campaigns?
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  • Posted by Jay Hamilton-Roth on Accepted
    It depends on how it was collected.
    What information are you trying to obtain?
  • Posted by Mike Steffes on Accepted
    Data should lead to insight. About your customers and about their relation to your product. Any grouping that allows you to reach similar conclusions from a higher level of abstraction is going in the correct direction.
  • Posted by mgoodman on Accepted
    Start by defining the objective and articulating the expected use of results.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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