Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Student Questions

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

How Marketing Data Are Consolidated?

Posted by singhdeepa3103 on 125 Points
How marketing data are consolidated from multiple data sources and campaigns?

  • Posted by Jay Hamilton-Roth on Accepted
    It depends on how it was collected.
    What information are you trying to obtain?
  • Posted by Mike Steffes on Accepted
    Data should lead to insight. About your customers and about their relation to your product. Any grouping that allows you to reach similar conclusions from a higher level of abstraction is going in the correct direction.
  • Posted by mgoodman on Accepted
    Start by defining the objective and articulating the expected use of results.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!