Limited Time Offer: Save 40% on PRO with code HAPPINESS
Become a Member
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Difficulties Using Analytical/reporting Tools?
5/7/2018 at 3:25 AM ET
What difficulties does a marketing/eCommerce analyst face while using analytical/reporting tools?
5/7/2018 at 11:48 AM
There are a wide variety of tools and needs.
What information are you trying to obtain?
5/7/2018 at 5:31 PM
"Analytical tools" can encompass a lot of things. You pick the tool based on what you are trying to learn, what the expected use of results will be, what kind of data you have, what baseline data you're using, and who the ultimate client/decision-maker will be.
And the difficulties are often specific to the tool you're using.
In my consulting practice, the most common difficulty is that the client has not clearly defined the objective or considered how results of the analysis will be used. That makes it hard to figure out how to approach the assignment.
5/22/2018 at 5:48 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
RIP SlideShare, It Was Good While It Lasted
by Mathew Sweezey
How to Make Your Content Work Harder: Seven Fatty Phrases to ...
by Ernest Nicastro
64 Statistics That Will Guide Your Content Marketing ...
by Laura Forer
The Psychology of Advertising: Thinking vs. Feeling [Infographic]
by Laura Forer
2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with