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What Are The Limitations Of Using The 4ps
5/14/2018 at 4:11 PM ET
If I use the 4Ps as a basis of a marketing plan, what are the limitations?
If the client works within unstable markets, how does this complicate matters?
5/14/2018 at 4:19 PM
Since this your homework assignment, what do YOU think? Why?
Peter (henna gaijin)
5/14/2018 at 8:18 PM
4Ps are part of a marketing plan, but not all of it. So one limitation is that it leaves out things that you really ant to cover, such as USP, details on who the customers are, info on competitors, etc. You might want to take a look at a marketing plan template and see what added areas you should also include.
Describe unstable markets. Not sure what you mean.
5/14/2018 at 8:54 PM
What do YOU see as the limitations?
6/1/2018 at 6:16 AM
there are no limitations because you are using 4ps only as a basic of marketing plan.There are many other options available for you.
6/8/2018 at 5:43 PM
I am closing this question since there hasn't been much recent activity.
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