Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Student Questions

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

What Are The Limitations Of Using The 4ps

Posted by martinjamesbrett on 25 Points
If I use the 4Ps as a basis of a marketing plan, what are the limitations?

If the client works within unstable markets, how does this complicate matters?
  • Posted by Jay Hamilton-Roth on Accepted
    Since this your homework assignment, what do YOU think? Why?
  • Posted by Peter (henna gaijin) on Accepted
    4Ps are part of a marketing plan, but not all of it. So one limitation is that it leaves out things that you really ant to cover, such as USP, details on who the customers are, info on competitors, etc. You might want to take a look at a marketing plan template and see what added areas you should also include.

    Describe unstable markets. Not sure what you mean.
  • Posted by Gary Bloomer on Accepted
    What do YOU see as the limitations?
  • Posted by ssasoft130 on Accepted
    there are no limitations because you are using 4ps only as a basic of marketing plan.There are many other options available for you.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!