Question

Topic: E-Marketing

What Is A Good Title For A Faculty E-newsletter?

Posted by Anonymous on 6/14/2018 at 1:52 PM ET 125 Points
Our university department is launching an e-newsletter to be distributed to faculty and teaching graduate students on campus to communicate our department's events, grant opportunities, faculty resources/services and teaching tips. Our University has several e-newsletters that are offered by various other offices - all of which are titled "[Department Name] E-Newsletter," or something of that variation. We are wanting a catchy, creative title to help our e-newsletter stand out from the rest, and tie it into academia somehow in the title. Any ideas?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/14/2018 at 2:16 PM Accepted
    What's the name of your university?
    What department in the university?
    Is there a school mascot, well-beloved feature, or even a well-beloved graduate that the name could touch upon?
  • Posted by mgoodman on 6/14/2018 at 2:34 PM Accepted
    Since each department has its own newsletter, and presumably each newsletter recipient is in only one department, why is it important that your newsletter stand out from the others? You are not competing for readership, are you?

    There is nothing wrong with being different in some way, but the real goal should be to communicate something meaningful/beneficial to your primary target audience. So who exactly is the target audience? And what would you want to communicate to them? What's in it for them to do whatever it is you want them to do?

    And please answer Jay's questions (above).
  • Posted by chiron34 on 6/16/2018 at 3:54 AM Accepted
    What is the primary study focus for your department? It is difficult to respond to your request when we aren't given enough information about your departments' focus. What might be suitable for a Fine Arts-oriented department may be completely at odds with what would be suitable for a Business-oriented department.
  • Posted by Shelley Ryan on 7/17/2018 at 11:57 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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