Become a Member
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Mobile Phlebotomy Business
7/9/2018 at 7:58 PM ET
I just started a mobile phlebotomy business. I am ready to work but I'm having everlasting dilemmas. First, I made my website and ordered cards. How do you get your first client? I mean, I've talked to my last employer manager and she said it will run great after I get a client. What approach do you use? It seems that the clinics I'm contacting already have a phlebotomy service.
7/9/2018 at 8:50 PM
Who specifically is likely to hire your services?
How do they find someone like you?
Why would they choose YOU?
7/10/2018 at 10:25 PM
Yours is one of the most common and important questions in business. The answer is that you're going to have to learn to market yourself - not just to that first client, but to every client thereafter.
You're going to have to get to know who your potential clients are and what their needs are. What do they value in a provider like you? Where do they go to learn about/find services like the one you provide.
Then you're going to have to find ways to get in front of those potential clients. There are countless ways to do that - cold calling, networking, advertising, blogging, social media marketing, etc. - and you have to learn what works for your business.
And you're going to have to find ways to set yourself apart from your competition.
7/11/2018 at 1:05 PM
"It seems that the clinics I'm contacting already have a phlebotomy service."
Yes but do they have the best phlebotomy service for the right target audience in your area? Just having a phlebotomy service isn't saying much, and it certainly doesn't make me want to seek you out. Try again, with a focus on your unique reason-for-being and the compelling benefit you promise (and deliver).
8/2/2018 at 11:56 AM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
8/7/2018 at 9:49 PM
The answers very helpful to my business. My mobile phlebotomy business is a very unique one because not only will we contract with hospitals/clinics but we offer free hiv testing to patients that are interested. Marketing is is difficult in a way but I have tried to make a cool statement by selling hats with my business name on it.
BACK TO TOP
Post a Comment
RIP SlideShare, It Was Good While It Lasted
by Mathew Sweezey
64 Statistics That Will Guide Your Content Marketing ...
by Laura Forer
How to Craft a Brand Positioning Strategy in Four Steps
by Naida Alabata
2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and ...
by Ayaz Nanji
What Brands Post on Social vs. What Consumers Want to See
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with