Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.
Become a Member
Post a Question
Quick Start Guide
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Is Seo?
7/20/2018 at 5:09 AM ET
describe seo in detail
7/20/2018 at 7:09 AM
This may be a different take on SEO than most people because I am new to the industry, but it will also be from a different perspective than you may usually find.
SEO, stands for Search Engine Optimization. While it sounds convoluted, it really simply means that you are taking a website, video, blog, or other content, and using the algorithm (or guidelines for what is important) of the search engine (often Google.com here in the states) to decide what kinds of things to include, behaviors to follow, and rules to operate by to make the search engine happy with whatever you are wanting to promote.
So, SEO has many different parts, requirements, and actionable requirements for it to work, but the hardest parts are link-building, building authority, maintaining and updating when the algorithm changes, and following content and other guidelines for what to include/exclude from your listing.
Google.com, is notorious for changing up the game, both announced, and unannounced that directly impact and influence where and what content is most prevalent for its users. Each time, SEO practitioners scramble to update content and figure out how to work with or around the change to continue to "rank" highly. Ranking is important because it is the order in which a search engine displays listings or results when searched.
THe great thing about Google is that they are caring and reflecting that change in their algorithm for Customer engagement, satisfaction, and traffic patterns. If your content isn't relevant, is stuffed with keywords, instead of quality information, has a high bounce rate, or any number of other requirements...it isn't going to rank highly, and therefore is not seen by people searching for your particular product of brand.
7/20/2018 at 6:06 PM
This sounds like a homework question.
7/23/2018 at 3:07 AM
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
7/23/2018 at 3:08 AM
Thank you for this information.
7/24/2018 at 4:09 AM
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
7/24/2018 at 6:03 AM
Seo is the process of changing the position of a website in search engine.
7/26/2018 at 2:49 AM
What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand what SEO really means, let's break that sentence down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
7/27/2018 at 10:31 PM
The short answer: SEO is a way of helping people find you.
Search engines, whether it's Google or Amazon or YouTube, look at your content and try to determine how relevant it is to a particular search so they can display the best content for their audience. The "O" in SEO is what you do to try to communicate to the search engines what your content is about and why you deserve to be listed first.
7/30/2018 at 7:14 AM
In Simple words SEO stands for Search engine optimization which helps to improve your website visibility and ranking in search engines as per user search query.
8/21/2018 at 12:58 AM
SEO means Search Engine Optimization..it helps in website ranking. SEO techniques include on-page optimization and off-page optimization
8/23/2018 at 12:25 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
Forget the Funnel: Join the Buyer's Journey With Lifecycle ...
by Julia McCoy
Social Media Image Sizes in 2019 [Infographic]
by Vahe Habeshian
Nine SEO Trends to Keep Pace With in 2019
by Vahe Habeshian
The No. 1 Rule and Four Essential Parts of High-Converting B2B ...
by Rachel Foster
10 of the Best Social Media Monitoring Tools for Every Business
by Aleh Barysevich
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with