Become a Member
Post a Question
Quick Start Guide
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Fresh/modern/simple Name For Yoga Business
Posted by Anonymous on
7/25/2018 at 1:58 PM ET
In the process of branding a yoga business and looking for a name that is minimalistic, simple, modern, and fresh! One or two words preferred. Something that will fit a modern simplistic logo also. Invigorating power yoga classes and privates.
I do not want to use location in the name. Currently in a southern up and coming beach town, but likely relocation to the NYC area and would like a name that will relate in both locations so nothing "beachy".
Non yoga words peak my interest also. Examples I like from others: HUSTLE (a protein smoothie bar), PUREyoga, EXHALE yoga studio.
7/25/2018 at 4:14 PM
Who specifically is your target market?
How will you differ from your competitors?
7/25/2018 at 5:35 PM
Target market was edited recently to focus more on what the customer is desiring than what they do/who they are by recommendation of a business coach - Women and men ages 27-47 (thought seeing many into their 60s currently) who are physically active and desire a quality mind/body yoga practice for both fitness results and stress relief. Marketing targeted at those who keep up with trends, are social, and who invest in quality over quantity.
The biggest differentiator is our style of yoga is from the west coast (we are on the east coast) and not regularly practiced here. Power Yoga, but not Hot Yoga (room heated to 95). We use invigorating flows to build the heat internally vs artificially heating the body (keep the room at 78).
7/26/2018 at 7:56 AM
Activate Yoga (or, Activated Yoga)
7/26/2018 at 11:26 PM
I did a check with Mr. Google to see what adjectives are used with the word 'yoga' in business names. There is a lot, and they cover all the traditional words you would be expected to use, like power, poise, balanced, authority, ascendant. It would be OK to use a name already in use provided the that business was a long way away, and both businesses were local in nature. But it would be preferable not to go down that path. The best name that I could devise that did not seem to tread on anyone else's toes was this:
... Our Skills, Your Life's Well-being.
7/29/2018 at 12:54 AM
8/1/2018 at 1:49 AM
8/1/2018 at 6:41 AM
Pacific Power (Yoga)
8/23/2018 at 12:33 PM
I am closing this question since there hasn't been much recent activity.
Thanks for participating!
BACK TO TOP
Post a Comment
How to Perform a Content Audit That Skyrockets Your Organic ...
by Hunter Branch
How to Optimize Page Titles to Strengthen Your Website's SEO
by Mike Canarelli
Three Actionable SEO Techniques to Improve Your Website Right Now
by Matt Bassos
Six Naming Trends to Help Your Brand or Product Stand Out in 2019
by Grant Polachek
10 Recurring SEO Health Checks You Need to Be Doing
by Luke Budka
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with