Topic: Student Questions

Assignment Topic

Posted by mayurishah1596 on 250 Points
I am looking for a topic for my assignment in Brand Management. I have an interest in hotel branding or restaurants but I need to find a topic where the primary data is available to me online. where shall I find such data and what topic would you suggest?
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  • Posted by Jay Hamilton-Roth on Accepted
    Start by looking at local hotels/restaurants, where the data may already be online or perhaps with a few informational interviews with these establishments, they may help you to obtain the data. The bonus is that such an outreach may provide future employment opportunities for you.
  • Posted by mgoodman on Accepted
    You can start your search for project ideas by doing a Google search for "hotel industry challenges" or something like that. I tried it and came up with several possible datasets.

    Here's one from the top of the list: There are several more.

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