Question

Topic: Student Questions

Help With Questionnaire On My Company's Btl Activi

Posted by djmarkdonalde on 250 Points
Iam an intern working in Eureka Forbes ltd. The company manufactures and distributes Water purifiers (Dr. Aquaguard), Vacuum cleaners (EuroClean), Air purifiers ( Dr. Aeroguard) and Water softeners. The topic of my internship project is Marketing, Promotions and BTL activities of Eureka Forbes products. As a part of my project, I have to prepare a questionnaire related to my project topic. So, I need some help regarding that as to what kind of questions can I plot in my questionnaire? Can someone help me with that?
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RESPONSES

  • Posted by mgoodman on Moderator
    The first step is to articulate the objective of the research and the expected use of results. You need to do that before you can develop a workable questionnaire. You will also have to define your target audience very carefully so the questions are relevant to them.
  • Posted by djmarkdonalde on Author
    Thank you. That gave me some certain glance.

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