Question

Topic: Student Questions

Help With Questionnaire On My Company's Btl Activi

Posted by djmarkdonalde on 6/4/2019 at 2:51 AM ET 250 Points
Iam an intern working in Eureka Forbes ltd. The company manufactures and distributes Water purifiers (Dr. Aquaguard), Vacuum cleaners (EuroClean), Air purifiers ( Dr. Aeroguard) and Water softeners. The topic of my internship project is Marketing, Promotions and BTL activities of Eureka Forbes products. As a part of my project, I have to prepare a questionnaire related to my project topic. So, I need some help regarding that as to what kind of questions can I plot in my questionnaire? Can someone help me with that?
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  • Posted by mgoodman on 6/4/2019 at 8:17 AM Accepted
    The first step is to articulate the objective of the research and the expected use of results. You need to do that before you can develop a workable questionnaire. You will also have to define your target audience very carefully so the questions are relevant to them.
  • Posted by djmarkdonalde on 6/4/2019 at 9:38 AM Author
    Thank you. That gave me some certain glance.
  • Posted by Shelley Ryan on 6/20/2019 at 9:28 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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