Know-How Exchange : Strategy

Heres an almost full list of media you could use, it might stimulate some ideas:

EXTERNAL MEDIA:
Aerial advertising
Audio/Visual material
Books
Business Gifts
Case Studies
CD-Rom
Cinema
Competitions
Corporate Hospitality
Customer Training
Customer user panels
Dealer panels
Direct marketing
Directories and yearbooks
Editorial publicity
Email
Events
Helplines
House Magazine
Internet
Letters
Literature
Magazine ads
Mailings - ads and press releases
Newsletters
Newspaper ads
Outdoor posters
Packaging
Private exhibitions and receptions
Point of purchase
Public Exhibitions and Tradeshows
Radio
Roadshows
Sales aids
Samples
Seminars and Conferences
Social events
Sponsorship
Telephone
Television
Video Conferencing

PEOPLE AS MEDIA:
Academics
Agents
Business partners
Consultants
Customers
Employees
Journalists
Other outside influences
Retailers
Trade associations

INTERNAL MEDIA:
Annual reports
Attitude surveys
Award ceremonies
Campaign presentations
Company magazines
Information on PCs
Intranet
Literature
Local newspaper articles
Manager/employee team talks
Mass meetings
Notice boards
Pat packet inserts
Posters
Senior management presentations
Special competitions
Sports and social events
Static displays
Training sessions
Videos

To be honest, without meeting prospects, I would assume your sales role is made almost impossible!

Can you not afford for one person to go to one market you want to crack and stay there for a couple of weeks, calling and meeting people ?

Get to Hospital 2005 in October: https://www.primexpo.ru/hospital/eng/product1.shtml

or

Medica Dusseldorf in November
https://www.medica.de

And research other events.

Good Luck

I think you have found and used all the credible FREE or cheap tactics out there:

PR
Email
Phone calls

Maybe the approach is wrong, did you give a compelling arguement to look at your website ? Did you promise anything new or free ? Maybe a newsletter or whitepaper? I supply a free marketing toolkit to attract prospects.

If you sign up: https://blackwhite.uk.com/free.htm it will provide you with access to an effectiveness model so you can guage the effectiveness of your direct marketing ... that might help!

Google Adwords is cost effective
Also try looking into search engine optimisation (again some free tips in my free toolbox above)

Try searching for 'surgical' forums and start networking

Look into and research trade press in the region, it can be VERY cost effective too.

Good Luck

Have you considered manufacturer's reps? Doctors and hospitals are difficult to reach... and there are quite a few folk who call on them on a regular basis, representing multiple lines. The promotional ideas by Andrew above can certainly help generate interest, but you will need "feet on the street" to close the business.

Good idea Dave, I was thinking of ways to get face to face with these people. See if they will accept a 'risk and reward' payment, where you pay a little to retain their services, and pay more if they either bring in a hot prospect and/or close a sale.

You could look here: https://www.google.co.uk/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen...

You could also offer the job at sites like this to attract people:
https://www.allaboutmedicalsales.com
www.monster.com

Good Luck