Question

Topic: Student Questions

Boost Juice Trade Show Action Plan

Posted by s3622011 on 10/25/2019 at 9:51 AM ET 125 Points
Hi, I am currently seeking a promotional advice on my action plans for the Trade Show in New Zealand. The objectives is to promote the Fresh Juice to New Zealand and introducing the healthy lifestyles for everyone in there. The budget for the trade show will be estimate $10,000 because the company's revenue is more than $120 millions. For this particular trade show as it is a fresh Juice we need a lot of samples for the guests. The sales goal for this Boost Juice is $4,000 per week. By doing a trade show we are aiming to get over $ 6,000 per week by the end of the trade show. So, by doing a trade show the Company's goal is to gain the customers by at least 9% in future. More ever the Company's intention is not just to increase the sales but also to increase the healthy lifestyle in New Zealand.
So, my actions plans will be in the follow
https://drive.google.com/file/d/16oydHQnVBX_GWTB6M4CR8mcBrjo-4yv6/view?usp=sharing
Thanks
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RESPONSES

  • Posted by mgoodman on 10/25/2019 at 3:44 PM Accepted
    Not sure what your question is, or what the targets are based on. Can you expand and clarify?

    Who will be attending the trade show? Who is your primary target audience? What do they need to know about your product and its core benefit for them?
  • Posted by Jay Hamilton-Roth on 10/25/2019 at 6:55 PM Accepted
    Let's assume all your action plans will work (you get attendance, lots of customer interactions, etc.). How will your actions translate into sales? There are lots of fresh juice companies. Why would someone buy your product instead of sticking with their current favorite? What are the logistics for getting shelf space in NZ?
  • Posted by Shelley Ryan on 11/13/2019 at 3:32 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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