Question

Topic: Student Questions

Marketing Assignment (feedback Required)

Posted by sonhnguyen271198 on 250 Points
Hi, I have attached a google doc link which is part of an assignment I am working on for a marketing class.



https://drive.google.com/open?id=1z2N6_e3qpsCy0BZk--q8_O1-2IQoKJNg
This is the first action plan required is to schedule what activities need to be done before the trade show

The second action plan will be developed for any promotional activities during the trade show.

1. Arrive early at trade show location
2. Confirm staff and their schedules
3. Risk management check
4. Hand out and check promotional materials
5. Product presentation and demonstration
6. Record document tradeshow
7. Promote on the trade show
8. Collect customer’s information (data’s)
9. Gain feedback from staff and customer


if I could get any feedback that would be appreciated
Thank you!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    You've likely not allocated sufficient time to identify your objective(s) and goal(s). Based on these findings, you may decide that the trade show isn't appropriate at all. You don't have sufficient resources allocated to decide what size booth, presentation, marketing materials, script, or metrics you should use. Feedback from customers isn't as important as sales. What's the best way to optimize your ROI?

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