Question

Topic: Student Questions

How To Do E Marketing For Air Cargo

Posted by dema60jay on 25 Points
This s to do world wide promotion for air cargo to attract more business from the Reputed Cargo Agents in the world.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    Since you can't do a worldwide promotion, focus on who specifically are you trying to target? Where are they located? Why would they want to business with your company (instead of the company they currently know and trust)? What special services or knowledge does your company have?
  • Posted by Gary Bloomer on Member
    Which kind of cargo, in what form, from which nations to which destinations and in what kind of bulk?
  • Posted by mgoodman on Moderator
    Who exactly is your target audience? What's important to them? Why might they switch from their current air cargo carrier to yours?

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