Question

Topic: Student Questions

Starbucks

Posted by Anonymous on 12/28/2004 at 6:47 AM ET 250 Points
- What is the core product that Starbucks offers? What are the actual and augmented levels of that product?
- Is it a convenience or specialty product?
- How has Starbucks dealt with issues of brand equity, customer equity and brand positioning?
- Is Starbucks a product or service?
- How has Starbucks dealt with the issues it faces in international marketing?
- What marketing recommendations would you make to Starbucks as it continues its international expansion?
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RESPONSES

  • Posted by Carl Crawford on 12/28/2004 at 10:47 AM Member
    Thanks Randal you saved me a bit of typing.

    Visit www.google.com to find ALL the info you need. If you cant find it then please visit www.googleguide.com and take the beginner tutorial.

    If you need help on the key word to find the info then feel free to contact me via my email (click on my profile) or if you want help on asking a good question so you dont get the standard "we dont do home work here” responses contact me and i will help you get the most out of this forum.

    I am only a first year student but i am in the top 25, if you do some work you can join me at the top.

    here is a link to the important guide lines https://www.marketingprofs.com/ea/guidelines.asp

    Carl Crawford
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