Topic: Student Questions

Attractiveness Morocco Extra Virgin Olive Oil Inus

Posted by meryem.aqallal on 25 Points
I would like to know what market entry strategy should be adopted by a Moroccan extra virgin olive oil company to enter into US market and what points should be taken into consideration? How can we increase the attractiveness of Moroccan extra virgin olive oils in the US market?

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  • Posted by Jay Hamilton-Roth on Accepted
    There's a wide range of olive oils available in the marketplace already. How will your oils compare to those available? What resources do you have for getting shelf space, marketing, and tastings? What certifications will you have to show authenticity of product?
  • Posted by mgoodman on Accepted
    It depends on your volume/share goals, the unique benefit your product offers to the target audience, your time frame and your budget. If you are hoping to gain distribution through supermarkets, you will need a comprehensive trade strategy too.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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