Topic: Student Questions

Seeking Feedback On Action Plan For Promote Class

Posted by mary.eneriko109 on 125 Points
Hi, I'm Mary,
I am currently a university student in Australia studying International Business (Marketing) and am seeking feedback on the promotional plan I have created for an assignment.

The promotional plan I have created is composed of two parts:
1) Pre-Tradeshow Plan: A plan of activities that must be completed before the trade show in the form of a Gantt chart/timeline.
2) Promotion Schedule: A plan of promotion activities during a tradeshow in the form of a run sheet.

To see the plans I will attach it to this post

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  • Posted by Jay Hamilton-Roth on Member
    In essence you plan is come up with some idea for online promotion/advertising, and fly representatives to the event and hand out cards/gifts. What's missing is a measurable goal for this promotion. What does success look like? Handing out lots of cards? Getting lots of new leads? Increased brand awareness? Increased sales? Without a way of measuring your goal(s), you have no idea if the resources will be used efficiently.
  • Posted by Shelley Ryan on Moderator
    The MarketingProfs Know-How Exchange is NOT here for student homework assignments. Please pass that "comment" along to your lecturer.

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