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Action Plan For Promotion At Trade Show
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• Product presentation- It includes presenting the products of the company in the trade show. The chocolates, liquorice and other products of the company are presented in a unique way to target the prospective customers.
• Distributing brochures- Various pamphlets and brochures are distributed among the people of the show. These brochures include the information about the chocolates and liquorice such as their flavours, colours, ingredients, price and many more.
• Tradeshow giveaways- The trade show can include various live shows, games and activities. The winners of these will get the chocolate and various hampers in the form of gifts and giveaways.
• Networking- It includes creating a network which connects the people to the product. This must be done while taking into considerations the age group, gender, taste and preferences of the consumers.
• Cultural aspects- The cultural aspects could be the customs, rituals, practices, religion followed by different people. The product must be promoted such that is fulfil the needs of the different type of consumers and must be in accordance to their believes and practices.
• Features of the audience- The trade show will consist of different type of audience who will be of different areas, different age groups and features. So, our product must be promoted in such a way that it targets all the types of audience.