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Trade Show Promotional Activities
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I'm a an international business student and i am currently working on the business promotion marketing assignment for an Australian wine industry (penfolds) attend trade show internationally. I have chosen China as a international market for this company because there are big market and demands.
I need to do two marketing actions plans which is before the trade show and during the trade show.
Action plan 1 (before trade show)
At the first email to stakeholders let them know about the whole action plans.
Second, design a good place that can attract audiences in the trade show.
Thirdly, provide and cover the cost of lodging, food and shipping for employees who attend trade show.
finally, prepare exhibition promotions for the trade show
Action plan 2 (during the trade show)
There are several activities and staff teams contains during the trade show.
Introduce product: give a presentation and video display about product to audiences.
Provide the sampling, testing and customer entertainment area for audiences.
Create brochure and catalogues which can target potential customers or business cooperative partner.
I will be very happy and appreciate if you give me your feedback on my marketing strategy!
Thank you.