Question

Topic: Student Questions

Mediation Student-new Business Name And Tagline

Posted by selfcare.susan on 6/12/2020 at 8:23 PM ET 250 Points
Hello everyone! I'm a student working toward a certificate in mediation. My goal is to open my own mediation practice beginning next spring (2021). I'm starting the process of preparing my business plan and am exploring ideas for my practice name and tagline. My strengths are family law categories as well as consumer protection issues. Is it advisable to combine interests in a sole mediation business? Or is it wise to find a focus and become solely proficient in that area? What suggestions/recommendations would you offer for business names and taglines?
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  • Posted by Jay Hamilton-Roth on 6/13/2020 at 7:42 AM Accepted
    I wouldn't focus on a name/tagline until you're clear on your target audience. You could always simply use your name as the name of your business, and have a tagline say something like "Specializing in XYZ Mediation." The more expert you are at a field, the easier it is to standout and target those that are likely to need you. The more general you are, the harder it'll be to convince people that you can do two (or more) specialties equally well - especially if your specialties appeal to two very different audiences.
  • Posted by Mike Steffes on 6/15/2020 at 8:12 AM Accepted
    You may want to do some work to determine the market size of those two options. And probably an average time-to-resolution for cases in those fields. Initially, it would be best to focus where your chances of more income faster are found. Always remember to build your brand...people need to know about you and to think good things about you. Diversification can come after you have built some business momentum. You'll have a great brand to leverage into other areas.
  • Posted by mgoodman on 6/15/2020 at 3:59 PM Accepted
    The name and tagline need to follow from your company positioning, and that needs to be an integral part of your business plan. Start by defining your target audience -- the more specifically the better -- and the unique compelling benefit they can expect from you.
  • Posted by Shelley Ryan on 7/8/2020 at 10:25 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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