Question

Topic: Student Questions

Help In Choosing An Event Management Research Topi

Posted by 2christigime on 9/4/2020 at 9:32 AM ET 250 Points
I want something which needs to be researched but I want to use the survey method of research. Eg how do event managers know that only music festivals bring more profit. Or is the advertising methods of posting on billboards and giving out flyers work in the 21st century. How is language a barrier to effectively advertise an event.
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  • Posted by Jay Hamilton-Roth on 9/4/2020 at 1:57 PM Accepted
    The key in your research is to solid data. Asking someone "how do they know" or "or giving out flyers work" or "language a barrier" is likely to produce highly subjective responses. Instead, consider finding objective measures for: how often a company produces events, how they decide on the audience, what KPIs they use for the events, etc.
  • Posted by mgoodman on 9/4/2020 at 3:59 PM Accepted
    It seems you have a solution looking for a problem.

    Why don't you talk to a few event managers and find out what THEY need to know for which they don't already have an answer. Then design a process which addresses those issues.

    When you start by saying you want to use a survey, you create a trap for yourself. Maybe the topic is of little or no interest, or the methodology is inappropriate for the task.
  • Posted by Shelley Ryan on 9/24/2020 at 11:57 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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