Know-How Exchange : Student Questions

The key in your research is to solid data. Asking someone "how do they know" or "or giving out flyers work" or "language a barrier" is likely to produce highly subjective responses. Instead, consider finding objective measures for: how often a company produces events, how they decide on the audience, what KPIs they use for the events, etc.

It seems you have a solution looking for a problem.

Why don't you talk to a few event managers and find out what THEY need to know for which they don't already have an answer. Then design a process which addresses those issues.

When you start by saying you want to use a survey, you create a trap for yourself. Maybe the topic is of little or no interest, or the methodology is inappropriate for the task.