Student Questions - Consumer behaviour from chauhankajal944: MarketingProfs Question 47970

Topic: Student Questions

Consumer Behaviour

Posted by chauhankajal944 on 9/12/2020 at 1:45 PM ET 75 Points

What is the segmentation base that you consider to be the best for targeting consumers in-
1. wireless broadband
2. real estate
3. holidays

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Posted by mgoodman on 9/12/2020 at 3:31 PM Accepted

Segmentation should follow discernible differences in target audience definition (e.g., men/women, B2B/B2C, income, geography, education, etc.) or desired benefit, or both.
Posted by Jay Hamilton-Roth on 9/12/2020 at 4:57 PM Accepted

There's no magic right answer to your question. Segmentation begins with a deeper understanding of your target audience and your unique benefit. But even with this, you start with an educated guess, but continue to measure ROI of your efforts. Use that feedback to optimize your segmentation, messaging, and offer.
Posted by jairaj_jatar on 9/19/2020 at 10:02 AM Member

Hi, are you asking whether a database is available so that you can profile users of these products? The Indian Readership Study (IRS), Kantar World Panel and Ormax Media Panel are sources that can help you understand the profile of consumers/buyers.
Posted by danwan337 on 10/1/2020 at 8:43 AM Member

Segmentation is nothing but the segregation of target audience into various demographics. It further drills down to B2B or B2C. You can also leverage social media to profile them further.
Posted by Shelley Ryan on 10/2/2020 at 11:38 AM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs