Question

Topic: Student Questions

Consumer Behaviour

Posted by chauhankajal944 on 75 Points
What is the segmentation base that you consider to be the best for targeting consumers in-
1. wireless broadband
2. real estate
3. holidays
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by mgoodman on Moderator
    Segmentation should follow discernible differences in target audience definition (e.g., men/women, B2B/B2C, income, geography, education, etc.) or desired benefit, or both.

  • Posted by Jay Hamilton-Roth on Member
    There's no magic right answer to your question. Segmentation begins with a deeper understanding of your target audience and your unique benefit. But even with this, you start with an educated guess, but continue to measure ROI of your efforts. Use that feedback to optimize your segmentation, messaging, and offer.
  • Posted by jairaj_jatar on Member
    Hi, are you asking whether a database is available so that you can profile users of these products? The Indian Readership Study (IRS), Kantar World Panel and Ormax Media Panel are sources that can help you understand the profile of consumers/buyers.

Post a Comment