Question
Topic: E-Marketing
E-blast Content
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Many partners rephrase the information contained in my e-blasts to use in their own email efforts, but there are some that use my email content verbatim in their own e-blasts.
I've always encouraged our partners to rephrase/rewrite our content when it's posted on their websites, since our companies could all be penalized by search engines for having duplicate content. Does the same hold true for e-blasts, when the content is essentially invisible to search engines? Should I encourage our partners to rewrite our content in ALL instances? I don't want to be too demanding of them (we're supposed to be partners, after all)...I may bristle at the fact that someone reused my content, but we're all have the same goal...To sell our product.
Is it okay to use duplicate content for e-blasts, as long as the companies using that content are affiliates?
Thanks!