Question

Topic: Advertising/PR

Grand Opening Tactics - Banking And Financial Serv

Posted by Anonymous on 12/31/2004 at 3:55 PM ET 250 Points
I am looking for unique grand opening tactics for the opening of our new corporate facility. I have a good handle on the PR/media needs, but am struggling with that unique "punch".

Our niche is commercial lending although we offer all the primary banking staples. We are $150 million in assets and have a fairly limited budget.
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  • Posted by SRyan ;] on 12/31/2004 at 4:48 PM Member
    Hi, Heather. Welcome to the forum.

    One of the things I usually suggest to new members is that you take advantage of the previous 4,000 (!) questions that have been posted here. Unfortunately, the Search Questions page is rather limited in its functionality.

    In your case, try doing TWO searches on this site using Google. If you type in the search strings exactly as shown, you'll be able to look at a number of terrific ideas posted in earlier threads.

    launch * event site:marketingprofs.com

    "grand opening" site:marketingprofs.com

    I don't think any of the results will address a banking facility in particular, but I'll bet there are a few creative nuggets worth exploring!

    - Shelley
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