Topic: Student Questions


Posted by erastokazi on 25 Points
how does marketing satisfy your needs as a college student?
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  • Posted by mgoodman on Moderator
    Marketing is not a way to "satisfy your needs" as a college student or anyone else. Marketing is a PROCESS for identifying consumer needs, developing products (or services) that might satisfy those needs, providing information that might lead to a sale, increasing awareness, or otherwise facilitating a [future] transaction.

    What are your needs as a college student? How do you go about satisfying those needs? What things do you purchase? How do you find out about them? How do you decide which ones to purchase and where to buy them? Chances are you have experienced the effects of the Marketing process as you consider these questions.
  • Posted by Jay Hamilton-Roth on Member
    This sounds like a homework assignment. Is it?

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