Topic: Student Questions

Positioning And Branding In Marketing

Posted by jnikodijevic17 on 250 Points
Can you tell me something about positioning and branding of pet magazines? Our target group is families with children in urban areas.
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  • Posted by mgoodman on Accepted
    You will have to provide more information. Can you answer the following questions:

    1. Can you be more specific about your target audience? Where are they? What needs do they have that your products/services can address?

    2. What unique and important benefit can your target audience expect if they do what you want them to do? What are they doing now to address their needs? Why might they switch to your solution?

    3. Do you have a rough business plan? A Marketing Plan? How will your target audience learn of your existence?

    4. What is your objective? What does success look like for you?
  • Posted by Jay Hamilton-Roth on Accepted
    Another question: Do you have a product/service that you're trying to advertise through these magazines -or- are you thinking of creating a magazine that would serve this demographic?
  • Posted by Gary Bloomer on Accepted
    What specifically do you want to know?

    Your target grouping (families with children in urban areas) is HUGE, and unless (or until) you slice things down quite thinly, and until you outline what it is you're hoping to position and brand, it's difficult to offer anything useful.

    Are you selling pet magazines door-to-door?

    Are you offering subscriptions?

    What kind of pets does your magazine feature?

    What—specifically—are you wanting to position, and what do you mean when you say branding?

    I'm not trying to be awkward; I'm trying to figure out your intent.
  • Posted by SteveByrneMarketing on Accepted
    Which group (segment) of pet magazine readers is the best target for your magazine? How do the readers perceive (rank) these other magazines? Positioning is about hooking your brand too something well known (perceptively viewed as) by target readers. Or if something that is completely missing by your closest competitors, fill the gap and claim your position. Dig deep searching for the best opening in the segment for your brand.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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