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Topic: Student Questions
Promotion Plan For Surf Expo
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The first is the preparatory activities before the exhibition, the second is the promotion activities during the exhibition. Preparation activities include planning the whole exhibition, making a budget, booking a booth, confirming required documents, planning and production of exhibition brochures, lighting requirements for the exhibition, booth requirements, formulating marketing plans, arranging systematic staff training, ordering souvenirs or promotional products, booking air tickets and hotels, Contact the Surf Expo sponsor to confirm that booth details being refined and check all steps on the schedule are covered.
The second promotion plan is after the start of the exhibition. According to the training manual, the staff should actively distribute brochures before the buyers enter the exhibition area and introduce the products to the buyers according to their needs. Enthusiastic service is required to make the buyer feel that Rip Curl is a reliable company. After the buyer has a certain understanding of the product, inform them Rip Curl offers a trial service where buyers can experience the latest technology and products on a surf simulator. Give the buyer a Rip Curl souvenir after the experience or before they leave. Build a bond with the buyer and give them a sense of belonging and loyalty to Rip Curl.
This is all my plan for Surf Expo. I hope you can give me some feedback to help me improve. Thank you, have a good day!