Question

Topic: Student Questions

Exhibition Promote

Posted by 1223164881 on 50 Points
Hi guys!There is a simple easy question to ask all of you, is about how to attract the eyes of customer in the exhibition , the brand is sale pure natural skin care products, the exhibition is show the natural products.
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RESPONSES

  • Posted by mgoodman on Moderator
    Who are the customers whose eyes you want to attract? What kind of exhibition? Where? Who else will be exhibiting, and what messages are they likely to communicate?

    The general answer to your question is to (1) deliver a compelling and unique benefit message to your target audience, and (2) make them an offer they can't refuse. Do those two things and you will attract the eyes you want to attract.
  • Posted by Jay Hamilton-Roth on Member
    You don't want any eyes, you want the eyes of your target audience. Who specifically are they? Let's say you're in an aisle with similar products on display. Why should someone be interested in what you're selling? How is it dramatically better than your competition?

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