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I'm an international business student and i am currently working on the marketing assignment for Penfolds to attend trade show internationally. I have chosen German as the international market for this company. Two marketing actions plans which is before the trade show and during the trade show :
Action plan 1 (before trade show)
1. Planning ( appoint staff and coordinator, decide objective, choose trade show, register as an exhibitor, set timeline and budget)
2. Communication ( Publicize on company website, schedule meeting with coordinator and staff, staff training)
3. Prepare promotional materials ( presentation, brochures, catalogues, wine stock, gifts )
4. Prepare show ( booth design, decoration, staff rehearsal)
5. Logistics ( book transport and hotel, material and equipment shipping, staff meal)
Action plan 2 (during the trade show)
1. to create the brand awareness, a short but interesting presentation with a video display about Penfolds’ products is shown
2. provide wine sampling in a comfortable small lounge with couches
3. make an interactive activity with small gift. The gift is a pen with Penfolds unique brand / theme. The activity is to make visitors post a photo or story on social media and adding a #PenfoldsatProWein to get the gift
4. creating a brochure and catalogue that is easy to read, simple, and attractive for potential customers, businesses, and distributors
I would appreciate it a lot if you give me feedback on my marketing strategy
Thank you!