Question

Topic: Student Questions

A Houghton Mifflin Book That Talk Abhout Amazon?

Posted by Anonymous on 150 Points
I have red a Houghton Mifflin book before that talking abhout following questions, but I cannot remember and find that book again, just want to clear the answers of these question, either tell me the book or give information about how to well answer them, help please.

1. What is the real story behind the success of Amazon.com's business philosophy?

2. How does Amazon.com make strong competition on the Web?

3. What are the elements of Amazon.com's business strategy?

4. Do a SWOT analysis for Amazon.com and give conclusion. Who are Amazon's competitors and will they have an advantage over Amazon in the future?

5. If you were Jeff Bezos what would you do in the intense competition on the web?

6. How can Amazon.com retain its competitive advantages in the marketplace? Describe the future directions/options available to Amazon for its future substainable growth and profitability.
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RESPONSES

  • Posted by SRyan ;] on Accepted
    Perhaps the HM book is...

    The Way of the Guerilla (Jay Levinson)

    ...or one of the other half-dozen titles there by Levinson.

    He seems to be that publisher's only marketing author.

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