Know-How Exchange : Advertising/PR

I run a travel agency named Evergreen Travels that offers a wide range of services, including domestic and international tour packages, flight and hotel bookings, and customized itineraries for various types of travelers—families, honeymooners, solo adventurers, and corporate clients.

We are working to enhance our online presence through directory submissions, social media, and forum engagement. While we’ve had some success with local marketing, I’d like to learn more about how other travel professionals effectively use forums and digital platforms to generate quality leads and build trust.

Specifically, I’m looking for advice on:

Best practices for engaging in travel-related forums without sounding too promotional

How to structure posts or discussions to encourage meaningful interaction

Which online communities or directories have brought good results for your agency

Tips on maintaining long-term visibility and credibility in competitive markets

If you’ve found any strategies particularly useful or have lessons from experience, I’d greatly appreciate your input.

Thanks in advance for your guidance!