Question

Topic: Advertising/PR

Calling All Creatives

Posted by Marie on 1/11/2005 at 4:45 AM ET 250 Points
We're trying to compile a support advert for an accountancy client who has acted in the role of financial advisors to the company being featured. The featured company is a mobile communications specialist, in particular focusing on SMS messages, ringtones and alerts to mobile phones - fun type stuff as well as corporate.

The publication is a monthly well respected business to business journal and its readership profile fall into our client's target audience (up to £50m turnover).

We have done the "proud to be associated with..." line on the top and need a slogan to (a) link into the theme of the company featured and (b) to encourage readers to contact or consider our client as their professional advisors.

Our client was established 150 years ago but are very modern in outlook and actively developing their marketing.

Things we have come up with are "accountants who communicate", take your business to the next level, personal service etc - none of which are too inspiring as you can see and we seem to have hit a brick wall.

Therefore, does anyone have any suggestions of slogans we can use for the main body of the text?

Thanks in advance.

Marie
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RESPONSES

  • Posted by ReadCopy on 1/11/2005 at 5:58 AM Member
    I like the idea of you "accountants who communicate" theme, works well with me (wonder if you can get an image of a mobile phone with the keypad looking more like a calculator!)
  • Posted by Marie on 1/11/2005 at 7:32 AM Author
    Hi Andrew, I liked that too! Unfortunately our client didn't.... they want something that links to their client (which I thought this did).

    Also, in terms of images, your idea is great but we're restricted to having just a logo. Ad size is quarter A4 Vertical. Format is standard - advertisers logo, a congrats line, then the line I'm stuck with and advertisers contact details at the bottom.

    Cheers. Marie
  • Posted by Marie on 1/11/2005 at 11:36 AM Author
    Hi Randall and Manu

    Thank you both for your replies.

    Firstly Randall, I can relate to the visual suggestions in your idea which do make you smile and give the feel-good factor! I'm unable to do anything like this for this advet unfortunately which is why the emphasis on the words is so important - the ad format is standard with only a logo accepted as a graphic.

    Manu, likewise I cannot go into any depth really on write ups - only a 2 or 3 line (maximum) entry will do. However, your slogans are excellent, thank you. I like several of them very much, in particular the "when numbers talk".



  • Posted by Marie on 1/12/2005 at 3:47 PM Author
    Hi Jim, this could be used for future adverts where we have control over content, it would work well as a visual.

    Thanks everyone for your creative input, I will close the question now - it looks like our client likes the "when numbers talk" line so thanks again Manu.

    Marie
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