Know-How Exchange : Student Questions

letticiaDavid,

Just because I'm African American does not make my response right as a matter of fact it's probably the reason why you should not choose it but here it is.

Because HIP HOP IS A CULTURE,,,
And culture can transcend Race, Ethnic, Gender, Age and Religious categories this has made the marketing of Hip Hop genre powerful marketing vehicle.

Because HIP HOP IS AN ART FORM,,,
And art forms can transcend Race, Ethnic, Gender, Age and Religious categories this is another reason it is possible to have powerful marketing power.

Because HIP HOP IS A SPIRITUAL MOVEMENT,,,
and spiritual movements can over ride categories without respect of persons this is another reason it is easy to market it across categories.

Because HIP HOP IS CREATIVITY UNLEASHED,,,
and creativity can not be put in a box and limited in it's ability to have an amazing effect upon everything it touches. Hip Hop is powerful!

Because HIP HOP IS SOULFUL, ORIGINAL, TRIBAL,,,
it touches us at the very root of our ancient heritage...that part of us that cries out for the very foundations we were birthed into the world through. Whether you search down the archives of our roots in the American Indian, the Norwegian, the Celtic, the Germanic, or the African or put another way whether you observe the cultures of the Mongoloid, Caucasoid or Negroid cultures you will find the rhythums of Hip Hop, chants intertwined in the roots of who we all are. The fact that most of us are ignorant of our ancient roots is also what makes Hip Hop mysterious to the consumer but a rich vehicle for the artist who works with the marketer and the sociologist and the psychologist to create deeper anchors that are triggered when it is released.

HIP HOP TOUCHES MANY,,,
from the depths of the ghetto, street wise, uneducated, indoctrinated young hoodlum to the purses, pocketbooks, stocks and savings accounts of the suit wearing buppy, yuppy and affluent puppy of the Hollywood mega movie producer, TV director, radio programmer, marketing agent, banker, grocery store clerk, teacher and student...Hip Hop has integrated our world and a lot of people are riding this ancient art form that was created way before Grand Master Flash ever began to spin records and rhyme.

HIP HOP IS ANCIENT, HIP HOP IS POWERFUL, HIP HOP IS MULTI-MARKETABLE!!!

Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)