Question

Topic: Career/Training

Marketing Books That Are Must Reads

Posted by Anonymous on 1/24/2005 at 4:32 PM ET 50 Points
Need something new to read! So many marketing and business books seem to disappoint these days in terms of having useful info for a marketer or business person with 20+ years of experience. What is your favorite marketing/business book for experienced marketing professionals?
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  • Posted by SRyan ;] on 1/24/2005 at 5:57 PM Accepted
    Every now and then someone posts a question like this! It's fascinating to see what people read. I wish my own book budget (and attention span) was big enough to build a library with some of these titles.

    Look here:

    What are your favorite books?

    Classic marketing textbooks

    Books... that get you AMPED

    - Shelley

    ps. Personally, I try to read one sci-fi book a year to stretch my mind about business, society, life, and marketing. Try Snow Crash or Neuromancer. ;]
  • Posted by Ann H. on 1/24/2005 at 9:55 PM Moderator
    Our own Roy Young published a list of must-reads in the recent pages of MarketingProfs. In Boston-speak, Roy is "wicked smaht," and he comes up with some winners:

    https://www.marketingprofs.com/5/young25.asp

    Cheers from snowy (20"!) Boston,

    Ann Handley
  • Posted by Mushfique Manzoor on 1/25/2005 at 7:39 AM Member
    Read the following

    1. Building Brands by David A Aaker
    2. Brand Leadership by David A Aaker and Eric Joachimsthaler

    cheers!!
  • Posted by bobhogg on 1/25/2005 at 9:44 AM Member
    Here's my addition to the reading list:

    "It's All About Customers" by John Frazer-Robinson (ISBN 0749430737)

    Readable, practical, back-to-basics marketing.

    Good reading,
    Bob
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