Question

Topic: Student Questions

Are You Against Brand Extensions?

Posted by Anonymous on 2/8/2005 at 4:58 AM ET 250 Points
Brand extension; Are they a necessary requirement in the rapidly changing business environment?
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  • Posted by bobhogg on 2/8/2005 at 5:11 AM Accepted
    respecta...

    You really are into this brand extension topic, aren't you?!

    Are brand extensions necessary? NO...

    ...but, are they an opportunity in some markets?: YES

    Let us have some more specific background to your question, and I'm sure you'll get better feedback.

    Good luck,
    Bob
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