Topic: Career/Training

Personal Value Proposition/statement

Posted by Anonymous on 125 Points
I'm searching for samples (or a template) of a personal 'value proposition' statement for a professional marketing executive. Does anyone have an example they could pass along or point me in the right direction?
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  • Posted by Peter (henna gaijin) on Member
    Check out a Marketingprofs article on this:
  • Posted by mgoodman on Member
    The process for creating a personal positioning statement is covered in The Potato Chip Difference : How to apply leading edge marketing strategies to landing the job you want.

    The book is avaiable through,, most bookstores in the United States, or through the website .

    The book is all about treating yourself like a brand and thinking of prospective employers as your target audience. Of course, the key is to really identify the right target audience so your message can be a rifle shot instead of a shotgun approach.

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