Question

Topic: Student Questions

Positioning

Posted by Anonymous on 2/19/2005 at 2:51 AM ET 50 Points
in my exams there will be question regarding the brand positioning of benson and hedges.plz help me so that i can give a different n creative answer then the other class fellows?i have a exam on thursday 24th feb
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RESPONSES

  • Posted by Carl Crawford on 2/19/2005 at 8:38 AM Member
    Welcome to KHE

    visit www.google.com and see what you can find about the subject, then come back with any specific questions you have.

    if you cant find the info on google then try www.msn.com , www.yahoo.com . If you still cant find the info then visit www.googleguide.com and take the beginner tutorial.

    also to learn how to ask a good question visit this one :

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=5495

    and

    https://www.marketingprofs.com/ea/qst_question.asp?qstid=5583

    If you still need help, feel free to email me (just click on my name) and i will see what i can do. Make sure you do some work BEFORE you contact me and have a link to this question included in the email.

    Also read the important gudielines https://www.marketingprofs.com/ea/guidelines.asp and follow the rules!!!

    Carl Crawford
  • Posted by Mushfique Manzoor on 2/21/2005 at 12:59 PM Accepted
    hi sunny

    what do you think of the positioning of B&H??? what have you found out while finding the positioning of this brand. here in KHE we dont do homeworks, students are more benefitted when they also state what they have developed on their own.

    let me give you some idea of the positioning of B&H. its positioned as Premium brand Cigarette. but this positioning varies from country to country. the brand is targeted to young and urbane smokers. BAT targets Adult Smokers Under 30 (aka ASU 30). the target consumers are music lovers and always tries to make them stand out from the rest.

    with all those tips, tell us what have you found out of the positioning in your market. you have not said from which country u are talking about. hope this helps.

    cheers!!
  • Posted by SRyan ;] on 2/22/2005 at 5:29 AM Member
    We think your question is homework because it obviously IS homework, Sunny.

    In general, the members of this forum IGNORE questions like yours because you did nothing to indicate that you have "done the whole research." You did not explain ANY of your own ideas. You simply asked for us to deliver the answers for your exam.

    Do as Carl suggests and look at how other students have used this forum more effectively. He has offered you links to two good examples.

    If you visit the KHE forum in the future, I hope you'll have a better understanding of how to get real help here.
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