Question

Topic: Advertising/PR

Media Promotional Timing For New Product Launch

Posted by Anonymous on 2/24/2005 at 1:17 AM ET 250 Points
My company is launching a new product line May 31, we have alot of media interested in our product due to exposure at a recent trade show. If they want to run an free ad about the product now although it is not in stores till May will this be too soon. What is the best way to control the media and time things perfect for the consumer to build awareness and be able to purchase?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by koen.h.pauwels on 2/24/2005 at 2:21 PM Accepted
    I agree with Dave: make use of the free publicity to create buzz for your product! The media is enthusiastic right now, and often does not want to wait and offer 'old news'. However, it is crucial you enable prospects to take action now, such as reserving the product (upfront cash for your company!) and be notified once available.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)