Question

Topic: Advertising/PR

Launching A Product Or Service

Posted by Anonymous on 2/24/2005 at 11:26 AM ET 125 Points
I working on a project to launch a new service under an existing brand.

I need to come up with exciting (out of the box) ideas for campaign with a mass market reach. Ideas so far: catch that company mascot, fugitive..any more ideas..

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RESPONSES

  • Posted by Chris Blackman on 2/25/2005 at 1:51 AM Accepted
    Do you have any huge screens availale where you are? Like the big Sony screen at Times Square, or the Melbourne Cricket Ground?

    How about setting up a competition where people can MS to that screen (via a moderator, of course!)

    That could be the start of some fun...

    Hope this helps

    ChrisB
  • Posted by Chris Blackman on 2/25/2005 at 1:51 AM Accepted
    Do you have any huge screens availale where you are? Like the big Sony screen at Times Square, or the Melbourne Cricket Ground?

    How about setting up a competition where people can MMS to that screen (via a moderator, of course!)

    That could be the start of some fun...

    Hope this helps

    ChrisB
  • Posted by Blaine Wilkerson on 2/25/2005 at 7:15 AM Accepted
    This project requires MUCH more input than can be posted in a forum.

    WE are a creative agency with complete confidence in helping you achieve your goals.

    Please contact me (just click on my name) so we can discuss in greater detail.

    Thanks!
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