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Topic: Student Questions

Product Benefits And Features

Posted by Anonymous on 2/28/2005 at 4:40 AM ET 250 Points
as the todays world is requiring a change from product orientation to customer needs and benefits. what all augmentation a product requires and to understand that?
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  • Posted by Pepper Blue on 2/28/2005 at 10:50 AM Accepted
    Hi purewine,

    Your questions is fuzzy, but I think I know what you mean.

    Product and services need to be augmented by having as much value added as they possibly can along the entire supply chain, which by the way, doesn't end once it is in the customers hands as it extends to post-sale customer service and returns also.

    To understand it do some searching for "Value Chain" or "adding product value" or some similar keywords and phrases on Google and you will find a lot of helpful information.

    I hope that helps.

  • Posted by Valerie Witt on 4/19/2005 at 5:08 PM Moderator
    Hi all. I'm closing this question since it's more than 2 weeks old, and it's no longer an active discussion. Thanks for participating!

    Best wishes,

    Val
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