Question

Topic: Student Questions

Differentiation And Models For Expansion

Posted by Anonymous on 3/1/2005 at 10:53 AM ET 500 Points
Hi
I have a assignment and one of the questions is about differentiation and the other we have to come up with a new model for international expansion on a specific company which we have been given info on. Im not looking for any1 to answer the question for me im just asking for a push in the right direction. What websites or books might have usefull information on this topic. I cannot use specific info on the company apart from what i already have, my research can only be theory.

Thanks
Cliodhna
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RESPONSES

  • Posted by Peter (henna gaijin) on 3/1/2005 at 3:42 PM Accepted
    Here is an article I wrote about the different stages of expanding abroad - more covers the business structure of how to do it than the marketing side: https://www.asiapreneur.com/articles/expandabroad-donohue.shtml

    Beyond this, your question is rather broad and doesn't really have any specific question. You may want to think of specific areas that you are having trouble answering and ask them here.
  • Posted by bobhogg on 3/4/2005 at 11:53 AM Member
    Cliodhna...

    You said "one of the questions is about differentiation".

    1. in what context?
    2. what other information was in the question?
    3. what are your first thoughts about the question?

    C'mon... give us some clues, and I'm sure you'll find more help forthcoming!

    Good luck,
    Bob
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