Question

Topic: Student Questions

Branding Strategies For A European Football Team

Posted by Anonymous on 3/14/2004 at 8:51 AM ET 250 Points
I want to write a master dissertation about this topic but it is really hard to come in contact with the responsible persons in the different football teams. I would like to make contacts with someone who can help me to start with the dissertation and gives me some helpful advices.
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RESPONSES

  • Posted by Blaine Wilkerson on 3/14/2004 at 10:06 AM Accepted
    Your question title was cut off. Are you referring to football as in "soccer" or as in the "SuperBowl"?

    Plus, since your question was cut off, what level of footbal teams are you trying to reach? Regardless, I am willing to help you.

    Just send me an email with the specifics and we can gofrom there.

    Talk to you soon!
  • Posted by Pepper Blue on 3/14/2004 at 10:31 AM Member
    Why is it difficult to come in contact with the responsible persons in the different football teams?

    If this is what you need help with i.e. formulating what to ask them on the phone or in person, give more specifics and I will be happy to help you put together your "pitch".

    I look forward to your comments back.
  • Posted by Pepper Blue on 3/14/2004 at 3:52 PM Member
    Have you really tried to contact the clubs or are you assuming they won't talk to you?

    Professional sports teams at all levels, in all (O.K., most) countries have departments dedicated to promoting "goodwill" be it either through charities, speaking engagements, whatever, and helping to educate the future business leaders of tomorrow is one of these.

    Here is a link to current top 50 European football teams.

    https://www.eurotopfoot.com/clubgb.php3


    Each one has a link to their home page, and then within the home page are links to contact pages, for example, here it is for Manchester United:

    https://www.manutd.com/corporateinformation/corporate.sps?itype=487&icustom...

    Email and call the approrpriate numbers, you will find somebody who can help you. I would strongly suggest you have your questions well-defined so you don't waste their time when you do contact them. If you show genuine interest and preparation they should be delighted to help you out, perhaps even see if you can arrange to have somebody from the organization(s) speak to your group.

    Don't expect them to solve your problem and write your thesis, the more background knowledge and the better put together you questions are, the easier they can give you exactly the answers you want.

    Be Specific!

    I think you will find this approach will work if you show this professionalism.

    Good Luck.

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